Going off-grid leads Cambridge Judge Business School graduate to success

Neil Davey, who holds an MPhil in Technology Policy from Cambridge Judge Business School (CJBS) has won the Worshipful Company of Marketers’ 2019 Award for Outstanding Performance in Marketing for an Azuri case study he co-authored with Jaideep Prabhu, Professor of Marketing at CJBS.

The award aims to improve the quality of marketing teaching in British business schools. Providing current case studies of businesses handling strategic decisions enables students to engage with real life scenarios and to weigh different solutions.

The Azuri case study is being used to teach MBA and MPhil in Technology Policy courses at CJBS. Case study analysis helps students to gain new perspective on the main challenges facing key sectors.

Azuri’s CEO Simon Bransfield-Garth believes “success depends on innovation beyond the product line”. Students assessing the case study will evaluate novel distribution approaches, for-profit business model flexibility and adaptation to sub-Saharan African markets.

“Azuri is an exemplar of a mission-driven company that understands its social responsibility as a for-profit. I hope both other corporations and students alike can learn from the Azuri business model” states Davey.

Azuri was chosen for the case study which examines how Azuri’s Senior Management team strategically develops local distribution channels to keep growing the successful pay-as-you-go solar home system model.

Congratulations to Neil Davey and Cambridge Judge Business School on winning this prestigious award! Azuri is humbled and honoured that the case study will be used to challenge and inspire future generations of MBA students as part of their studies.