Azuri Technologies, a leading service provider of PayGo solar across sub-Saharan Africa, today announced the appointment of Paul Foster in the role of VP Market Development.
Foster brings over 15 years’ experience of go-to-market activities in developing countries and spent much of his career with the Western Union Company where he had overall responsibility for growing the brand across Africa and supported its extensive network of local distribution partners. Most recently he was Global Chief Marketing Officer of Western Union Business Solutions.
With a track record of leading customer-focused growth strategies in both consumer and business segments in over 100 countries, Foster has a passion for Corporate Social Responsibility having served for 5 years on the Board of the Western Union Foundation.
In this new position, he will be responsible for developing Azuri’s distribution and new markets strategy, with a particular focus on a range of new products such as the AzuriTV product launched in December 2016. These efforts will be coordinated with Azuri’s sales teams and key partners across the 12 countries in sub-Saharan Africa which the company has a presence.
Paul Foster commented: “I am very excited to be part of an evolving company in an emerging market, which also helps to transform people’s lives. What a great opportunity!”
Simon Bransfield-Garth, CEO of Azuri, said: “I am delighted that Paul will be joining the Azuri family at this exciting time in our growth. I wish him every success in his new role”