Azuri East Africa Launches As PayGo Solar Market Expands

//Azuri East Africa Launches As PayGo Solar Market Expands

Industry leader, Snehar Shah to lead official presence across the region

Azuri Technologies is pleased to announce the creation of Azuri East Africa, based in Nairobi, to consolidate its growing presence in the region. Azuri has appointed mobile industry leader and former Regional CFO of Eaton Towers, Snehar Shah, to lead its East Africa operations.

As a pioneer of pay-as-you-go solar power when it first entered the Kenyan market in 2011, Azuri has since expanded its reach outside the home of Africa’s ‘Silicon Valley’ to serve some 70,000 households across multiple African countries. Azuri East Africa will be a launch pad for further expansion across the burgeoning East Africa region.The Nairobi office will bring together Azuri’s East African activities under a single operating entity in order to best share the organisation’s knowledge of PayGo best practice while maintaining the responsiveness of local representation.

The appointment of Snehar Shah as the General Manager of Azuri East Africa brings 20 years of expertise in investment, finance, and business development to Azuri. Until recently Regional Chief Financial Officer of mobile towers business, Eaton Towers, Snehar has a strong history in the telecoms and consumer services markets including with mobile operator Orange where he was head of the company’s mobile money business unit.

Azuri Technologies’ internationally acclaimed home solar systems bring top-class European design with high-quality components to provide enough clean and reliable power for daily home lighting and mobile phone charging. For example, Azuri’s latest products include HomeSmart, a machine-learning technology that adapts to each customer’s individual needs to guarantee light at night, even in cloudy conditions. Instead of an upfront cost, Azuri systems are purchased through a Pay-As-You-Go model, providing access to essential power to rural off-grid households.

In Kenya, Azuri’s Quad solar home system provides customers with four LED lights with mobile phone charging and a rechargeable radio all for KES 50 per day. The new Duo product with two lights and charger requires no deposit and equivalent daily payments as low as KES 31.50 per day.

Snehar Shah commented: “As GM East Africa of Azuri I am looking forward to building upon my experience within the telecom industry. I was brought up in the Rift Valley where my grandfather was the pioneer in supplying battery-operated radios, TVs and torches and am proud to be part of the growth of the pay-as-you-go solar products to the mass market in the same region.”

Simon Bransfield-Garth, Chief Executive of Azuri commented: “The creation of Azuri East Africa marks a further milestone in Azuri’s journey and demonstrates our continuing commitment to serving our customers in East Africa. I am delighted that leading industry figure Snehar Shah will be joining us to drive the next stage of our growth in the region.”

Related posts

For all media enquires please contact us at

Azuri UK:  +44 (0) 1223 228260 | Azuri East Africa: +254 796 536063 | Azuri West Africa: +234 701 801 3026

TRINE Partners with Azuri Distributor Raj Ushanga House to Bring Electricity to over 5,000 Kenyans
Smart Solar Lighting takes off first in Rural Africa